The Purpose Hotel™ Launches Today, Inviting Individuals To Back The Project Through Kickstarter

Over two million in social reach and support via Thunderclap

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Nashville, Tenn. (July 19, 2016) - The Purpose Hotel™ launches today, inviting the public to back the project through their Kickstarter campaign, available HERE. Reaching over two million people on various social media platforms via Thunderclap, the crowd sourced effort offers individuals the chance to "change the world in your sleep™" through the hotel's philanthropic efforts. With a dedicated goal of $2 million in funding, backers of the hotel will receive perks and rewards based on their pledge to The Purpose Hotel™ Kickstarter.

From blankets to soap, Internet access to furniture, The Purpose Hotel™ will help fight cyclical issues through domestic and international partnerships. Fueling not-for-profits around the globe, The Purpose Hotel™ will source its materials from organizations that actively work to improve the lives of people around the world.

For more information on The Purpose Hotel™ and The Purpose Hotel™ Kickstarter campaign, visit thepurposehotel.com.



About The Purpose Hotel™
The first hotel of its kind, celebrity photographer Jeremy Cowart (Taylor Swift, Carrie Underwood, Kelly Clarkson, Tim Tebow, The Kardashians, Sting, Maggie Gyllenhaal, Heidi Klum, Emma Stone, Ryan Seacrest and more) created humanitarian relief project The Purpose Hotel™ that aims to fight against injustices of war, hunger, poverty, global warming, racial tension, unclean water, addictions and natural disasters. Every aspect of the global chain will directly contribute to those in need through partnerships and sponsors. The project is launching with a large campaign designed and developed by The Purpose Hotel™. Through the project's Kickstarter, individuals have the opportunity to become co-founders as backers of the project.

Get Connected With The Purpose Hotel™
Website // thepurposehotel.com
Hashtag // #ThePurposeHotel


About Jeremy Cowart
Named one of the most influential photographers on the web (Huffington Post), Jeremy Cowart has photographed the likenesses of Sting and Emma Stone to The Kardashians and Taylor Swift. Capturing images in over 25 countries, his work has been seen on the pages of Rolling Stone and USA Today, reaching the channels of A&E and ESPN. An earnest desire to do more has led the notable photographer to focus on Help-PortraitSee University and now, The Purpose Hotel

Get Connected With Jeremy Cowart
Website // jeremycowart.com

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the media collective
Velvet Kelm, Courtney Hyder, Kirsten Grenier & Brooke Huppenthal
velvet@themcollective.com
courtney@themcollective.com
kirsten@themcollective.com
brooke@themcollective.com
615.591.7989
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NEEDTOBREATHE Premieres Music Video For Lead Single "HAPPINESS"

GRAMMY®-nominated band unveils first official video companion to forthcoming album H A R D L O V E

Group opens K-LOVE Fan Awards with performance of "HAPPINESS," impacting Christian radio now

Extensive North American trek “TOUR DE COMPADRES 2016” begins August 17th

H A R D L O V E arrives everywhere on July 15th

Nashville, Tenn. (June 10, 2016) — Atlantic recording group NEEDTOBREATHE has unveiled the official music video for “HAPPINESS,” the lead single from the GRAMMY®-nominated rock band’s forthcoming album H A R D L O V E. The highly anticipated release is set to arrive on July 15th.

“HAPPINESS was a lot of fun to make...who doesn't want to run around the streets of LA in the dead of night? It's also the first video we've ever gotten to show off our athletic skills. You're welcome America. #Rio2016,” says lead singer Bear Rinehart.

The video – which can be seen here https://youtu.be/xSWnSFPrPI4 – was directed by Noble Jones (Taylor Swift, OneRepublic, Lady Antebellum, Keith Urban) and shot overnight in the streets of Downtown Los Angeles. “HAPPINESS” is impacting at Christian Radio now, with early support from over 47 CCM stations including AIR 1, WAY-FM, KLTY Dallas and WFSH Atlanta among others. The song jumped four positions at HOT AC/CHR to land at No. 5 this week, and is also No. 26 on the National Christian Audience chart.

Earlier this week, NEEDTOBREATHE opened the 2016 K-LOVE Fan Awards with a surprise performance of the single, live from the Grand Ole Opry House in Nashville. The group was also nominated for Best Live Show.

NEEDTOBREATHE kicks off the 2016 K-LOVE Fan Awards, Photo Credit: Getty Images

NEEDTOBREATHE kicks off the 2016 K-LOVE Fan Awards, Photo Credit: Getty Images

"HAPPINESS" is currently featured in Microsoft’s new ad campaign, broadcasting both on television and online. Additionally, LEGO is featuring “The Heart” from the band’s 2014 album Rivers In the Wasteland in their latest ad campaign. 

H A R D L O V E is now available for pre-order, with all purchases accompanied by an instant grat download of “HAPPINESS” as well as album tracks “MONEY & FAME,” “NO EXCUSES,” and the recently released “GREAT NIGHT” which features fellow South Carolinians Shovels & Rope. Exclusive album pre-order bundles that also include limited-edition merchandise are available at the band’s Official Online Store (store.NEEDTOBREATHE.com).

NEEDTOBREATHE will celebrate the release of H A R D L O V E with “TOUR DE COMPADRES 2016,” an epic US headline run kicking off August 17th at Raleigh, NC’s Red Hat Amphitheater and then traveling through a November 12th finale at Lynchburg, VA’s Liberty University. The second annual “TOUR DE COMPADRES” sees NEEDTOBREATHE bringing along some of their closest musical friends as support, including special guests Mat Kearney, John Mark McMillan (Leg 1 only), Parachute (Leg 2 only), and Welshly Arms. Highlights include a massive hometown concert at Charleston, SC’s 10,000+ capacity Volvo Car Stadium on August 19th as well as performances at such legendary venues as Los Angeles’ Greek Theatre (September 10th), Morrison, CO’s Red Rocks Amphitheatre (September 15th), Chicago’s Aragon Ballroom (October 30th), and New York City’s Beacon Theatre (November 2nd). For complete details and ticket information, please visit www.tourdecompadres.com

Co-produced by NEEDTOBREATHE and recorded at their very own Plantation Studios in Charleston, SC, H A R D L O V E follows the band’s blockbuster album Rivers In the Wasteland, which made a stunning chart debut upon its 2014 release, topping Billboard’s “Top Rock Albums” and “Top Alternative Albums” charts while also entering the overall SoundScan/Billboard 200 at No. 3. What’s more, the album’s stunning “Multiplied” earned NEEDTOBREATHE their first ever GRAMMY® Award nomination.

The album’s breakout single, “Brother (Feat. Gavin DeGraw)” proved to be the highest charting single of their career. The RIAA-certified Gold hit song soared up the charts, landing at No. 1 on Billboard's Hot Christian Songs and Christian Digital Songs charts. The track’s companion video – directed by independent filmmaker Jared Hogan – has drawn close to 10 million views at NEEDTOBREATHE’s official YouTube channel. In addition, NEEDTOBREATHE and DeGraw rocked New York City’s Times Square with an unforgettable performance of “Brother,” live on ABC’s Good Morning America.

NEEDTOBREATHE premiered “TOUR DE COMPADRES” in summer 2015, visiting over 40 US markets accompanied by special guests Switchfoot, Ben Rector, Drew Holcomb & The Neighbors, and Colony House. The aptly named tour was a massive popular and commercial success, with highlights including a sold out date at Colorado’s legendary Red Rocks Amphitheatre, captured exclusively by TIDAL in the just-released mini-documentary, “NEEDTOBREATHE LIVE AT RED ROCKS.”  


 

NEEDTOBREATHE is a GRAMMY®-nominated, American Rock ‘n’ Roll Band from South Carolina, effortlessly woven from the musical traditions of their upbringing in the Deep South of the United States. Comprised of brothers Bear Rinehart (vocals, guitar) and Bo Rinehart (guitar, vocals), Seth Bolt (bass, vocals), and Josh Lovelace (keys, vocals), the band signed to Atlantic/Lava Records and quickly achieved cross-genre success via five studio albums and innumerable headline tours. In addition, NEEDTOBREATHE received wide ranging attention from the national media, highlighted by performances on such high profile TV outlets as ABC’s Good Morning America and Jimmy Kimmel Live, TBS’ Conan, NBC’s The Tonight Show with Jay Leno and Late Night with Jimmy Fallon, CBS’ Late Show with David Letterman and CBS This Morning, and the nationally syndicated Ellen DeGeneres Show. NEEDTOBREATHE’s latest studio album –  H A R D L O V E – will be available everywhere on July 15th.  
 

For additional news and information, please visit NEEDTOBREATHE.com,facebook.com/NEEDTOBREATHEtwitter.com/NEEDTOBREATHE (@NEEDTOBREATHE),instagram.com/needtobreathetourdecompadres.com, and www.atlanticrecords.com.    


 NEEDTOBREATHE “TOUR DE COMPADRES” 2016
w/Special Guests Mat Kearney, John Mark McMillan (8/17-9/25), 
Parachute (10/12-11/12), and Welshly Arms  

AUGUST                      
17        Raleigh, NC                 Red Hat Amphitheater
18        Charlotte, NC             Charlotte Metro Credit Union Amphitheatre
19        Charleston, SC           Volvo Car Stadium @ Family Circle Tennis Center
20        Alpharetta, GA          Verizon Wireless Amphitheatre
22        Vienna, VA                 Wolf Trap
23        Gilford, NH                Bank of New Hampshire Pavilion
25        Columbus, OH           Columbus Commons
26        Cincinnati, OH           PNC Pavilion @ Riverbend Music Center
27        Indianapolis, IN         Farm Bureau Insurance Lawn @ White River State Park
28        Rochester Hills, MI   Meadow Brook
31        Missoula, MT              Ogren Park @ Allegiance Field  

SEPTEMBER
1          Redmond, WA           Marymoor Park
2          Portland, OR             Oregon Zoo Amphitheatre
3          Bend, OR                   Les Schwab Amphitheater
6          Boise, ID                    Idaho Botanical Garden
8          San Jose, CA             City National Civic Center
9          Paso Robles, CA       Vina Robles Amphitheatre
10        Los Angeles, CA        Greek Theatre
11        San Diego, CA            Cal Coast Credit Union Open Air Theatre
13        Salt Lake City, UT     Red Butte Garden
15        Morrison, CO             Red Rocks Amphitheatre
16        Council Bluffs, IA      Stir Cove @ Harrah’s Casino
17        Kansas City, MO        Starlight Theatre
18        Southaven, MS          Landers Center
20        Shreveport, LA          Shreveport Municipal Auditorium
22        Tuscaloosa, AL           Tuscaloosa Amphitheater
23        Nashville, TN             Ascend Amphitheater
24        LaGrange, GA            The Sweetland Amphitheatre @ Boyd Park
25        Knoxville, TN             Knoxville Coliseum  

OCTOBER
12        Tampa, FL                   USF Sun Dome
13        St. Augustine, FL       St. Augustine Amphitheatre
14        Pompano Beach, FL  Pompano Beach Amphitheatre
15        Orlando, FL                 Hard Rock Live
17        New Orleans, LA         Sanger Theatre
18        Houston, TX                Revention Music Center
20        Lubbock, TX               United Supermarkets Arena
21        Abilene, TX                  Taylor County Expo Center
22        Grand Prairie, TX      Verizon Theatre
23        Austin, TX                    Statesman Skyline Theater at the Long Center
25        Oklahoma City, OK    Criterion Theater
27        St. Paul, MN                Roy Wilkins Auditorium
28        Madison, WI               Veterans Memorial Coliseum @ Alliant Energy Center
29        St. Louis, MO              Chaifetz Arena @ St. Louis University
30        Chicago, IL                  Aragon Ballroom    

NOVEMBER
2          New York, NY               Beacon Theatre
4          Boston, MA                   Agganis Arena
5          Philadelphia, PA          Electric Factory
6          Huntington, WV          Big Sandy Superstore Arena
7          Grand Rapids, MI        DeltaPlex
9          Lexington, KY               Rupp Arena @ Lexington Center
10        Chattanooga, TN          Soldiers & Sailors Memorial Auditorium
11        Greenville, SC                Bon Secours Wellness Arena
12        Lynchburg, VA              Liberty University Vines Center    

www.needtobreathe.com/tour
www.tourdecompadres.com    

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Media Contact
Kirsten Grenier & Velvet Kelm
the media collective
Kirsten@themcollective.com
Velvet@themcollective.com
615-591-7989
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